Hifu no Hi

The 12th of every month is “Hifu Day”

A habit of slowly facing and caring for your skin once a month

We want everyone to have a chance, once a month, to face their own skin earnestly. We hope that becoming beautiful-skinned will brighten your mood and make your smile bloom. With that wish, EBM has designated the 12th of every month as “Hifu Day” (“Skin Day”) and is spreading the habit of caring for the skin.

We believe that the skin covering the whole body is a mirror that reflects the mind and body. To create beautiful skin born from a healthy mind and body, we value care that guides not only the face but also the body and mind toward health, and we believe it is important to love the skin in the right way. We also offer skincare that delivers the many comforts felt through the skin to the brain, deeply healing mind and body.

* “Hifu Day” is a registered trademark of EBM Co., Ltd.

FAQ よくあるご質問

“Hifu Day” is designated by EBM Co., Ltd. on the 12th of every month. Its purpose is to spread the habit of slowly facing and caring for your own skin once a month.

The numbers “1” and “2” are read in Japanese as “hi” and “fu,” which spell “hifu,” the Japanese word for skin. That is why the 12th of every month is “Hifu Day.”

We want everyone to have a chance, once a month, to face their own skin earnestly, and we hope that becoming beautiful-skinned will brighten your mood and make your smile bloom. With that wish, we have designated the 12th of every month as “Hifu Day” and are spreading the habit of caring for the skin.

We believe that the skin covering the whole body is a mirror that reflects the mind and body. Therefore, to create beautiful skin born from a healthy mind and body, we believe care that guides not only the face but also the body and mind toward health is important.

It aims to deliver skincare that brings the many comforts felt through the skin to the brain and deeply heals mind and body. Loving the skin in the right way is an important idea.

Yes. “Hifu Day” is a registered trademark of EBM Co., Ltd.

Yes. Through the web media “Hifu Day Tsushin,” we publish monthly columns about skin, beauty, and health (https://ebm-co.jp/wp-hihu/category/hifunohi/).