Beautiful, with a Smile from Within EBM 40th Anniversary

Beautiful, with a Smile from Within

To bring out smiles from deep within people and make them beautiful.
To create a world filled with radiant people whose aura blooms.
This is our mission.

40th Anniversary

EBM 40th Anniversary - A Bouquet of Gratitude and Sincerity

メッセージ

We believe that true beauty is the radiance of a person fully alive.
EBM's wish is to help our customers love themselves and those dear to them, and to live each day with vitality.

So that every customer can smile from the depths of their heart, we will continue to be a presence that stays close to them, like a wildflower.

We are a foundational skincare company
that stays close to people

化粧品

EBM cosmetics lineup

Cosmetics Born from the Voice of Skin

EBM's skincare and beauty-related food products are born from the voices and concerns our customers share with us at our Skincare Studios and by phone.
We want everyone to find skincare that suits their own skin and treats it with care.
With that wish, we have built a range of more than 200 proprietary products, each responding to individual customers' unique concerns.
So that customers can experience the results on their own skin, every treatment at our Skincare Studios, in Japan and overseas, uses our own products.

スキンケアスタジオ

Hands-on teate care at a Skincare Studio

Healing Through Touch
for Skin and Mind

Our Skincare Studios are special spaces that care for three things: skin, body, and mind. Since our founding, we have treasured “teate,” or healing through touch, given with sincere intention.
Through touch, we sense the condition of the skin and body, encourage circulation, and bring deep comfort to the mind, so that beauty shines from within.
Staying close to each person's unique skin and the shifts of body and mind, we bring Energy, Beauty, and Mind into balance through personalized care and heartfelt hospitality.

Studio Brands

  • VS28 Skincare Studio BALI

    Born from the fusion of inspiration drawn from Bali as a retreat destination with Japanese hospitality, sincerity, and respect for nature. Spend time wrapped in Bali's natural energy, loving your skin the right way.

  • e.b.c.c.

    e.b.c.c. (EBM Balance Care Center) was created to address the deeper challenges of modern life. Based on the concept of “five-senses beauty,” it guides you toward your optimal state through care that restores balance to mind and body.

  • BLOOM AURA the Journey

    EBM's flagship brand, a space for deep personal maintenance. In a Japanese-inspired interior with private rooms and the sounds of temple bells and flowing water, reconnect with yourself through breath and stillness. For those seeking peak performance.

Customer Voices

Customer Interviews

Read the Interviews

Sayang: The Beauty & Health Magazine Created with Our Customers

Read the Latest Issue

事業一覧

A cycle of beauty that begins with the customer: counseling, cosmetics, and treatments

A Cycle of Beauty
That Begins with the Customer

Since our founding, we have believed that true beauty comes from a healthy mind and body.
Placing the highest value on knowing each customer deeply, we develop skincare born from customer voices, operate Skincare Studios, and run a diverse range of beauty and health businesses.

Our Businesses

プラネタリーヘルス

Realizing Planetary Health
Love for the Body, Love for the Planet

“Love for the body, love for the planet.”
When we think deeply about our own beauty and health, we come to realize that they rest on the blessings of the Earth.
That is why EBM continues its Planetary Health initiatives, so that joyful, beautiful, and healthy days can continue into the future.

Our Planetary Health Initiatives MIRAIWA+ Brand Site

野の花

Blooming with Our Customers,
Like Wildflowers

To EBM, beauty is the “beauty of life” that overflows from within.
We wish to bloom together with our customers, as strong, resilient, and delicate as a wildflower.
We want to be a presence that quietly stays close to their hearts.
That is the wish we have placed in our symbol, the wildflower.

Wildflower Say Gallery

採用情報

For Those Whom People Love to Visit
A Career That Makes Beauty Bloom

“I look forward to seeing my Skincare Advisor.”
We are grateful to hear these words from so many of our customers.
Skincare Advisors refine the technique of teate and the counseling skills to read each person's unique skin, and, like wildflowers, stay close to customers' hearts and help beauty bloom.

View Careers (Japanese)

よくあるご質問

EBM is a skincare company whose mission is to bring out smiles from deep within people and make them beautiful. So that customers can love themselves and those dear to them and live each day with vitality, we engage in a wide range of activities, from planning and manufacturing cosmetics to operating Skincare Studios.

EBM was founded in August 1987 and marks its 40th anniversary in 2026.

EBM's mission is to bring out smiles from deep within people and make them beautiful, and to create a world filled with radiant people whose aura blooms. It is grounded in the belief that beauty is the radiance of a person fully alive.

The wildflower expresses EBM's wish to bloom, together with our customers, the “beauty of life” that overflows from within, as strong, resilient, and delicate as a wildflower, and to be a presence that quietly stays close to their hearts.

EBM's head office is located on the 6th floor of Omotesando Building, 4-29-3 Jingumae, Shibuya-ku, Tokyo.

Yes. EBM received Kurumin certification in 2019. The Kurumin mark is awarded by Japan's Minister of Health, Labour and Welfare to companies certified as supporting employees who raise children.

EBM operates a diverse range of beauty and health businesses, including Skincare Studios, cosmetics manufacturing, direct marketing, OEM and wholesale, international business, franchising, communication business, and EBM Academy (human resource development).

EBM values a “cycle of beauty that begins with the customer.” Starting from our distinctive counseling to know each customer deeply, we connect that understanding to cosmetics development and to treatments at our Skincare Studios.

EBM's cosmetics are developed from the voices and concerns customers actually share with us at our Skincare Studios.

BLOOM AURA is a skincare series from EBM. Focusing on the “three elements of moisture” that skin naturally holds (natural moisturizing factor (NMF), sebum, and ceramides), it aims to lead skin of any type, gender, or age to a healthy, beautiful state. In addition to a basic line covering cleansing, face wash, lotion, serum, and cream (7 steps), it includes special items for targeted care, a personal series, and a ceramide series.

Yes. You can purchase our cosmetics from our online shop, EBM ONLINE STUDIO.

A Skincare Studio is a special space that cares for skin, body, and mind. Through “teate,” or healing through touch, which EBM has treasured since its founding, we encourage circulation and guide people toward beauty that shines from within.

We operate four brands: VS28 Skincare Studio BALI, e.b.c.c., e.b.c.c. Men's Skincare Studio, and BLOOM AURA the Journey.

VS28 Skincare Studio is a studio brand born from the fusion of inspiration from Bali, a place of retreat, Japanese hospitality, and nature. It offers time to love your skin the right way, wrapped in Bali's energy.

e.b.c.c. (EBM Balance Care Center) is a studio brand created to face today's concerns more deeply. Through many comforts felt with all five senses, it draws out each person's vitality and beauty.

BLOOM AURA the Journey is EBM's premier maintenance salon, where you can release yourself in a Japanese-style space filled with the sounds of water and temple bells. It is ideal for those who wish to bring body and mind into peak condition.

Planetary Health means addressing environmental and health challenges based on the recognition that beauty and health rest on the blessings of the Earth. As a company that contributes to people's beauty and health, and under the slogan “Love for the body, love for the planet,” EBM undertakes a range of activities, including developing people- and planet-friendly gut-health (kinkatsu) products, industry-academia projects related to agriculture, and sharing information on Planetary Health.

EBM mainly recruits Skincare Advisors. Skincare Advisors refine the technique of teate and their counseling skills while helping to draw out each customer's beauty.

We share information through several channels, including Sayang, the magazine we create together with our customers, our YouTube channel “EBM Channel,” Instagram, and TikTok.